Bulley Boy- Marketing Campaign

Verve Pictures however, saw the potential of the film in the wider market beyond the arthouse, especially with a young black audience drawn by the presence of Ashley Walters (of So Solid Crew, here making his big screen debut) to seek out the film in key urban multiplex sites. In order to broaden the theatrical release of the film, Verve applied successfully for funds from the UK Film Council's P and A Fund.
The film was released on 8th April 2005, opening on 75 prints UK wide, in a combination of established independent cinemas and multiplexes concentrated in greater London and other major urban centres.
The poster design aims to convey the look, subject and tone of the film, supported by key press quotes, while also foregrounding the major presence of Walters.
The ad campaign, too, aimed for diverse audiences, interested in film and music, urban black and white. The campaign included advertising in all of the national daily newspapers that allocate significant space to film reviews, plus two tabloids, newspapers with a black perspective, a selective London Underground campaign and extensive use of radio stations with a concentration on R 'n' B and Garage, the musical forms with which Walters is associated.
Towards the end of its first six months of theatrical release, the film had grossed an impressive £450,000 at the UK box office, most of this achieved in carefully selected urban multiplexes rather than specialised cinemas. It was anticipated that the substantial audiences and awareness generated for the theatrical release would ensure success for the DVD release of the film, six months after the theatrical opening.

http://www.rottentomatoes.com/m/bullet_boy/  -link to Bullet Boy Reviews

Harry Potter & The Deathly Hallows Part 2- Marketing Campaign

Part of a franchise- It was the last film in the series. A poster promoting the film says 'It All Ends 7.15'
Studio- Warner Brothers.
Trailers- Action packed, the final trailer was released a few weeks before the release of the film and it is said the be the most violent and emotional trailer yet. The trailers make it clear that this is the final conflict between the two rivals.
Online- The Official Website. Photos, downloads, the score/soundtrack, 'Parseltongue Translator', 'The Muggle Hut' (sub site), a shop, and games. There is also a Facebook page.
Media & Publicity- A clip from the film was aired during an ABC movie marathon of the other Harry Potter films, 'Harry Potter: The Exhibition' toured museums. It got promoted at the MTV Movie Awards where they debuted a new clip.

Bullet Boy

Directed by- Saul Dibb
Produced by- Ruth Caleb, Mark Ruthe
Distributed by- Verve Pictures
Production Companies- BBC Films, UK Film Council (funded by the national lottery), Shine.

Old Hollywood- Unit Producer System

Directors at this time would make 6-7 films each year which could result into the films being not as good quality as not as much time has been put into them, also directors were the most important people on set, they decided most of the ins and outs of films and had more control over the actors and what they do. Actors were signed to a film studio and only made films for this studio, also the studios always seemed to specialize in one genre which could make the films quite repetitive and the audience knew what to expect when visiting the cinema. However, this could have been an advantage as the audience had an easier decision deciding what film to see at the cinema due to the studios. Cinema, in the this time was not taken for granted- higher class society only seemed to visit and ushers directed people to their seats and the buildings were massive and elaborate.