Tuesday, 17 January 2012

Harry Potter & The Goblet of Fire

The film made almost $9million at the box office however the ration of the fourth installment was a 12 where as the three previous films were PG, this may have restricted children under 12 seeing it.

Tuesday, 13 December 2011

Paranorma Activity & The Blair Witch Project

Paranormal Activity:
Budget:  
$15,000 (estimated)
Opening Weekend:
  $19,617,650 (USA) (16 October 2009) (760 Screens)
$77,873 (USA) (27 September 2009) (12 Screens)
£3,593,762 (UK) (29 November 2009) (394 Screens)


Director: Oren Peli

Writer: Oren Peli

Stars:  Katie Featherston, Micah Sloat and Mark Fredrichs

During the screening, people began walking out; Goodman thought the film was bombing, until he learned that the viewers were actually leaving because they were so frightened. He then realized a remake was unwise. Paramount Pictures, which acquired DreamWorks in 2005, bought the domestic rights to the film, and international rights to any sequels, for $350,000 USD. When the film was taken in by Paramount Pictures, several changes were made. Some scenes were cut, others added, and the original ending was scrapped, with two new endings being shot. The ending shown in theaters during the film's worldwide release is the only one of the three to feature visual effects, and it differs from the endings previously seen at the Screamfest and Burbank screenings. The theatrical release was delayed indefinitely because Paramount had put all DreamWorks productions on hold. Meanwhile, a screening for international buyers resulted in the sale of international rights in 52 countries. Only after Goodman became production chief at Paramount in June 2009 did the film finally get slated for a fall release.

Paranormal Activity premiered at Screamfest Film Festival in North America on October 14, 2007





The Blair Witch Project

Budget

$60,000 (estimated)

Opening Weekend
$29,207,381 (USA) (1 August 1999) (1,101 Screens) (wide release)
$1,512,054 (USA) (18 July 1999) (27 Screens)
£750,822 (UK) (24 October 1999) (36 Screens)

Directors:  Daniel Myrick, Eduardo Sánchez
Production Co:  Haxan Films 

Tuesday, 29 November 2011

Bulley Boy- Marketing Campaign

Verve Pictures however, saw the potential of the film in the wider market beyond the arthouse, especially with a young black audience drawn by the presence of Ashley Walters (of So Solid Crew, here making his big screen debut) to seek out the film in key urban multiplex sites. In order to broaden the theatrical release of the film, Verve applied successfully for funds from the UK Film Council's P and A Fund.
The film was released on 8th April 2005, opening on 75 prints UK wide, in a combination of established independent cinemas and multiplexes concentrated in greater London and other major urban centres.
The poster design aims to convey the look, subject and tone of the film, supported by key press quotes, while also foregrounding the major presence of Walters.
The ad campaign, too, aimed for diverse audiences, interested in film and music, urban black and white. The campaign included advertising in all of the national daily newspapers that allocate significant space to film reviews, plus two tabloids, newspapers with a black perspective, a selective London Underground campaign and extensive use of radio stations with a concentration on R 'n' B and Garage, the musical forms with which Walters is associated.
Towards the end of its first six months of theatrical release, the film had grossed an impressive £450,000 at the UK box office, most of this achieved in carefully selected urban multiplexes rather than specialised cinemas. It was anticipated that the substantial audiences and awareness generated for the theatrical release would ensure success for the DVD release of the film, six months after the theatrical opening.

http://www.rottentomatoes.com/m/bullet_boy/  -link to Bullet Boy Reviews

Tuesday, 22 November 2011

Harry Potter & The Deathly Hallows Part 2- Marketing Campaign

Part of a franchise- It was the last film in the series. A poster promoting the film says 'It All Ends 7.15'
Studio- Warner Brothers.
Trailers- Action packed, the final trailer was released a few weeks before the release of the film and it is said the be the most violent and emotional trailer yet. The trailers make it clear that this is the final conflict between the two rivals.
Online- The Official Website. Photos, downloads, the score/soundtrack, 'Parseltongue Translator', 'The Muggle Hut' (sub site), a shop, and games. There is also a Facebook page.
Media & Publicity- A clip from the film was aired during an ABC movie marathon of the other Harry Potter films, 'Harry Potter: The Exhibition' toured museums. It got promoted at the MTV Movie Awards where they debuted a new clip.

Friday, 11 November 2011

Bullet Boy

Directed by- Saul Dibb
Produced by- Ruth Caleb, Mark Ruthe
Distributed by- Verve Pictures
Production Companies- BBC Films, UK Film Council (funded by the national lottery), Shine.

Tuesday, 8 November 2011

Old Hollywood- Unit Producer System

Directors at this time would make 6-7 films each year which could result into the films being not as good quality as not as much time has been put into them, also directors were the most important people on set, they decided most of the ins and outs of films and had more control over the actors and what they do. Actors were signed to a film studio and only made films for this studio, also the studios always seemed to specialize in one genre which could make the films quite repetitive and the audience knew what to expect when visiting the cinema. However, this could have been an advantage as the audience had an easier decision deciding what film to see at the cinema due to the studios. Cinema, in the this time was not taken for granted- higher class society only seemed to visit and ushers directed people to their seats and the buildings were massive and elaborate.

Friday, 21 October 2011

Producer-Unit System

PRODUCER-UNIT SYSTEM (1931-1940)

-Central producer still maintained high degree of control over all of the film production at a given studio, but it was difficult to keep tabs on the growing number of films. It is also difficult for central producer to be an “expert” in every genre
- Various studios’ central producers began assigning assistants to take over a degree of control over smaller groups of film.
- Specialisation increased
-Different directors under central producer specialised in various genres of films
-Films of a particular studio beginning to all “look alike”, influence of central producer decreasing the individuality of the films -Central producer replaced by a number of producers ( “associate producers”)
-Desire to decrease costs; with a smaller number of films for each producer to supervise, he could keeper tighter control over costs
-More different kinds of movies produced; producers made movies within their Specialisations
- Producer-Unit system adopted by all Big 5 studios, which allows them to make more film more efficiently than during the silent era.
- Part of general increase in Specialisation & departmentalization at the studios
- Increased the division of labor. Jobs in other departments also became more specialised. New jobs created by new technologies of sound & color (technicians, dialogue writers, voice coaches)