Paranorma Activity & The Blair Witch Project

Paranormal Activity:

Budget:  

$15,000 (estimated)

Opening Weekend:
  $19,617,650 (USA) (16 October 2009) (760 Screens)
$77,873 (USA) (27 September 2009) (12 Screens)
£3,593,762 (UK) (29 November 2009) (394 Screens)

Director: Oren Peli

Writer: Oren Peli

Stars:  Katie Featherston, Micah Sloat and Mark Fredrichs

During the screening, people began walking out; Goodman thought the film was bombing, until he learned that the viewers were actually leaving because they were so frightened. He then realized a remake was unwise. Paramount Pictures, which acquired DreamWorks in 2005, bought the domestic rights to the film, and international rights to any sequels, for $350,000 USD. When the film was taken in by Paramount Pictures, several changes were made. Some scenes were cut, others added, and the original ending was scrapped, with two new endings being shot. The ending shown in theaters during the film's worldwide release is the only one of the three to feature visual effects, and it differs from the endings previously seen at the Screamfest and Burbank screenings. The theatrical release was delayed indefinitely because Paramount had put all DreamWorks productions on hold. Meanwhile, a screening for international buyers resulted in the sale of international rights in 52 countries. Only after Goodman became production chief at Paramount in June 2009 did the film finally get slated for a fall release.

Paranormal Activity premiered at Screamfest Film Festival in North America on October 14, 2007

The Blair Witch Project

Budget

$60,000 (estimated)

Opening Weekend

$29,207,381 (USA) (1 August 1999) (1,101 Screens) (wide release)
$1,512,054 (USA) (18 July 1999) (27 Screens)
£750,822 (UK) (24 October 1999) (36 Screens)

Directors:  Daniel Myrick, Eduardo Sánchez

Writers:  Daniel Myrick, Eduardo Sánchez

Stars:  Heather Donahue, Michael C. Williams and Joshua Leonard

Production Co:  Haxan Films 

Bulley Boy- Marketing Campaign

Verve Pictures however, saw the potential of the film in the wider market beyond the arthouse, especially with a young black audience drawn by the presence of Ashley Walters (of So Solid Crew, here making his big screen debut) to seek out the film in key urban multiplex sites. In order to broaden the theatrical release of the film, Verve applied successfully for funds from the UK Film Council's P and A Fund.
The film was released on 8th April 2005, opening on 75 prints UK wide, in a combination of established independent cinemas and multiplexes concentrated in greater London and other major urban centres.
The poster design aims to convey the look, subject and tone of the film, supported by key press quotes, while also foregrounding the major presence of Walters.
The ad campaign, too, aimed for diverse audiences, interested in film and music, urban black and white. The campaign included advertising in all of the national daily newspapers that allocate significant space to film reviews, plus two tabloids, newspapers with a black perspective, a selective London Underground campaign and extensive use of radio stations with a concentration on R 'n' B and Garage, the musical forms with which Walters is associated.
Towards the end of its first six months of theatrical release, the film had grossed an impressive £450,000 at the UK box office, most of this achieved in carefully selected urban multiplexes rather than specialised cinemas. It was anticipated that the substantial audiences and awareness generated for the theatrical release would ensure success for the DVD release of the film, six months after the theatrical opening.

http://www.rottentomatoes.com/m/bullet_boy/  -link to Bullet Boy Reviews

Harry Potter & The Deathly Hallows Part 2- Marketing Campaign

Part of a franchise- It was the last film in the series. A poster promoting the film says 'It All Ends 7.15'
Studio- Warner Brothers.
Trailers- Action packed, the final trailer was released a few weeks before the release of the film and it is said the be the most violent and emotional trailer yet. The trailers make it clear that this is the final conflict between the two rivals.
Online- The Official Website. Photos, downloads, the score/soundtrack, 'Parseltongue Translator', 'The Muggle Hut' (sub site), a shop, and games. There is also a Facebook page.
Media & Publicity- A clip from the film was aired during an ABC movie marathon of the other Harry Potter films, 'Harry Potter: The Exhibition' toured museums. It got promoted at the MTV Movie Awards where they debuted a new clip.

Bullet Boy

Directed by- Saul Dibb
Produced by- Ruth Caleb, Mark Ruthe
Distributed by- Verve Pictures
Production Companies- BBC Films, UK Film Council (funded by the national lottery), Shine.

Old Hollywood- Unit Producer System

Directors at this time would make 6-7 films each year which could result into the films being not as good quality as not as much time has been put into them, also directors were the most important people on set, they decided most of the ins and outs of films and had more control over the actors and what they do. Actors were signed to a film studio and only made films for this studio, also the studios always seemed to specialize in one genre which could make the films quite repetitive and the audience knew what to expect when visiting the cinema. However, this could have been an advantage as the audience had an easier decision deciding what film to see at the cinema due to the studios. Cinema, in the this time was not taken for granted- higher class society only seemed to visit and ushers directed people to their seats and the buildings were massive and elaborate.

Producer-Unit System

PRODUCER-UNIT SYSTEM (1931-1940) -Central producer still maintained high degree of control over all of the film production at a given studio, but it was difficult to keep tabs on the growing number of films. It is also difficult for central producer to be an “expert” in every genre - Various studios’ central producers began assigning assistants to take over a degree of control over smaller groups of film. - Specialisation increased -Different directors under central producer specialised in various genres of films

-Films of a particular studio beginning to all “look alike”, influence of central producer decreasing the individuality of the films -Central producer replaced by a number of producers ( “associate producers”) -Desire to decrease costs; with a smaller number of films for each producer to supervise, he could keeper tighter control over costs -More different kinds of movies produced; producers made movies within their Specialisations

- Producer-Unit system adopted by all Big 5 studios, which allows them to make more film more efficiently than during the silent era. - Part of general increase in Specialisation & departmentalization at the studios - Increased the division of labor. Jobs in other departments also became more specialised. New jobs created by new technologies of sound & color (technicians, dialogue writers, voice coaches)

Analysis of 'Transformers' DVD Cover

-We can tell that this film is action from the city skyline and the fact that the characters clothing is ripped to show that they have been involved in some sort of conflict.
-There is also an element of romance as Shia Labeouf and Megan Fox are posing close together to show they are a couple.
- The cast of the movie's names are not on the cover of the DVD, however the director Michael Bay is on the cover to show that he is more significant.


http://www.youtube.com/watch?v=XnwmUZuF5OY  - Trailer

All Time Worldwide Top 20

	Released	Film Name	Total Box Office
1	2009	Avatar	$2,783,918,982
2	1997	Titanic	$1,842,879,955
3	2011	Harry Potter and the Deathly Hallows: Part II	$1,326,450,747
4	2011	Transformers: Dark of the Moon	$1,119,210,592
5	2003	The Lord of the Rings: The Return of the King	$1,119,027,325
6	2010	Toy Story 3	$1,064,404,880
7	2006	Pirates of the Caribbean: Dead Man's Chest	$1,060,615,812
8	2011	Pirates of the Caribbean: On Stranger Tides	$1,039,163,875
9	2010	Alice in Wonderland	$1,024,391,110
10	2008	The Dark Knight	$1,001,945,358
11	2001	Harry Potter and the Sorcerer's Stone	$974,755,371
12	2007	Pirates of the Caribbean: At World's End	$960,996,492
13	2010	Harry Potter and the Deathly Hallows: Part I	$955,417,476
14	2007	Harry Potter and the Order of the Phoenix	$939,885,929
15	2009	Harry Potter and the Half-Blood Prince	$934,416,487
16	2002	The Lord of the Rings: The Two Towers	$926,284,377
17	1999	Star Wars Ep. I: The Phantom Menace	$924,288,297
18	1993	Jurassic Park	$923,826,870
19	2004	Shrek 2	$919,838,758
20	1994	The Lion King	$898,448,100

All Time US Top 20

1	2009	Avatar	$760,507,625
2	1997	Titanic	$600,788,188
3	2008	The Dark Knight	$533,345,358
4	1977	Star Wars Ep. IV: A New Hope	$460,998,007
5	2004	Shrek 2	$441,226,247
6	1982	ET: The Extra-Terrestrial	$435,110,554
7	1999	Star Wars Ep. I: The Phantom Menace	$431,088,297
8	2006	Pirates of the Caribbean: Dead Man's Chest	$423,315,812
9	2010	Toy Story 3	$415,004,880
10	1994	The Lion King	$414,548,100
11	2002	Spider-Man	$403,706,375
12	2009	Transformers: Revenge of the Fallen	$402,111,870
13	2005	Star Wars Ep. III: Revenge of the Sith	$380,270,577
14	2011	Harry Potter and the Deathly Hallows: Part II	$379,750,747
15	2003	The Lord of the Rings: The Return of the King	$377,027,325
16	2004	Spider-Man 2	$373,524,485
17	2004	The Passion of the Christ	$370,782,930
18	1993	Jurassic Park	$357,067,947
19	2011	Transformers: Dark of the Moon	$352,358,779
20	2002	The Lord of the Rings: The Two Towers	$341,784,377

Most Popular Genre's Since 1995

		Movies	Total Gross	Average Gross	Market Share
1	Comedy	1,702	$44,337,313,991	$26,050,126	23.87%
2	Adventure	486	$36,810,703,839	$75,742,189	19.82%
3	Drama	2,999	$32,812,108,205	$10,941,016	17.66%
4	Action	542	$31,201,880,009	$57,568,044	16.80%
5	Thriller/Suspense	532	$14,706,824,063	$27,644,406	7.92%
6	Romantic Comedy	391	$11,036,373,758	$28,226,020	5.94%
7	Horror	314	$8,891,060,303	$28,315,479	4.79%
8	Documentary	1,007	$2,041,972,499	$2,027,778	1.10%
9	Musical	108	$1,701,738,412	$15,756,837	0.92%
10	Black Comedy	81	$754,265,908	$9,311,925	0.41%
11	Western	36	$684,819,328	$19,022,759	0.37%
12	Concert/Performance	39	$291,933,629	$7,485,478	0.16%
13	Multiple Genres	18	$6,382,316	$354,573	0.00%
14	Genre Unknown	5	$1,685,983	$337,197	0.00%

Spiderman 3- Genre Case Study

<iframe width="420" height="315" src="http://www.youtube.com/embed/qbD9lpUvV7U" frameborder="0" allowfullscreen></iframe>

 -The colours red and blue signify that this is Spiderman, it's recognizable to its audience.
-The fact that on one of the poster's doesn't have the title of the film shows how recognizable the logo and colours are.
- On the posters we can see that this film's genre is action due to the characters poses.
-In the trailer there are elements of romance to attract a female audience rather than just including action which stereotypically only attracts males.
- The fact that Peter Parker loses his fiancee's wedding ring in the action ties both the genre's together.
- There is also a theme of family included in the trailer.

The Studios of Old Holllywood

Warner Brothers

Warner Brothers was founded in 1918 by Jack Warner, Harry Warner, Albert Warner and Sam Warner. However, in 1923 it was founded as Warner Bros. Studios. Other than having a film studio they have a record label 'Warner Bro's Records' and a family film record called 'Warner Bros Family Entertainment'
They have made films such as
The Harry Potter Series
The Matrix Series
The Exorcist
The Lost Boys
Free Willy
Beetle Juice
Warner Bros. seem to focus more on juvenile films however they have also own a fair amount of more mature and violent films such as Oceans Eleven. There films are all star studded with the lights of Angelina Jolie, Johnny Depp and Daniel Radcliffe.
A film they are currently producing starring Tom Hanks and Sandra Bullock called 'Extremely Loud & Incredibly Close and they are also making a sequel to the very successful Happy Feet.

Stars & Lifestyle Choices

Stars sell products and advertise many businesses:
Keira Knightley & Nicole Kidman- Chanel Perfume
Zooey Deschanel- Rimmel
Emma Watson- Burberry
Reese Witherspoon- Avon
Jennifer Lopez- Venus

Stars used to star in cigarette and alcohol adverts in the 30s and 40s.

Stars don't just influence us to watch their films we get influenced to buy products when they star in and advert.

All Time Top 20 Stars at The Box Office

		Name	Movies	Total Box Office		Average
1		Frank Welker	96	$6,279,159,825		$65,407,915
2		Samuel L. Jackson	85	$5,282,375,720		$62,145,597
3		Tom Hanks	44	$4,449,980,530		$101,135,921
4		John Ratzenberger	32	$3,912,466,989		$122,264,593
5		Harrison Ford	41	$3,784,518,909		$92,305,339
6		Eddie Murphy	36	$3,710,539,654		$103,070,546
7		Warwick Davis	18	$3,512,651,328		$195,147,296
8		Tom Cruise	35	$3,355,871,014		$95,882,029
9		Hugo Weaving	22	$3,353,109,744		$152,414,079
10		Alan Rickman	32	$3,332,856,277		$104,151,759
11		Jack Angel	28	$3,317,891,129		$118,496,112
12		Morgan Freeman	52	$3,279,026,218		$63,058,197
13		James Earl Jones	47	$3,261,150,733		$69,386,186
14		Robin Williams	58	$3,234,383,008		$55,765,224
15		Gary Oldman	34	$3,233,669,787		$95,107,935
16		Bruce Willis	62	$3,219,308,730		$51,924,334
17		Robbie Coltrane	33	$3,167,825,183		$95,994,703
18		Johnny Depp	47	$3,118,037,105		$66,341,215
19		Stan Lee	16	$3,071,203,283		$191,950,205
20		Mickie McGowan	25	$3,011,117,406		$120,444,696

Stars then: Shirley Temple

Filmography and most famous films
Bright Eyes,The Little Colonel, Fort Apache, Curly Top, Wee Willie Winkie, Heidi, The Little Princess, Since You Went Away, The Bachelor and the Bobby-Soxer.
Her breakthrough film was Stand Up An Cheer! However the fist film that her name appeared above the title was Bright Eyes.
Box office success
Fort Apache- $3,000,000
Attachment to any studios or production companies
She was signed to Fox Films but was loaned to Warner Brothers and Paramount.
Awards and nominations 
In 1935 she won The Academy Awards' Juvenile Award, in 1992 she won  The National Board of Review's Career Achievment Award and in 2006 she won a Life Achievement Award.
Genres of film associated with the star
Temple usually played roles of a juvenile nature.
Length of film career
She was an active film actress from 1932-50.



Johnny Depp
Most famous films
Pirates of the Caribbean, Charlie and the Chocolate Factory, Alice In Wonderland, Sweeney Todd.
Box office success
Lifetime Gross Total: $2,887,879,896
Key Roles and Character Types
Frequently plays freakishly eccentric outcasts whose oddities are misunderstood by society, and usually have a flamboyant appearance and mannerism.
Press and Public Persona
He usually secludes himself from the stop light and there isn't much scandal in his life.
Awards and nominations
Overall Depp has been nominated for an arward 52 times and had won 36 of them. These include Golden Globes, BAFTAs and Academy Awards.
Genres of film associated with the star
Depp usually tends to star in fantasy films, commonly playing misunderstood characters.
Length of film career
1984-Present.