-The colours red and blue signify that this is Spiderman, it's recognizable to its audience.
-The fact that on one of the poster's doesn't have the title of the film shows how recognizable the logo and colours are.
- On the posters we can see that this film's genre is action due to the characters poses.
-In the trailer there are elements of romance to attract a female audience rather than just including action which stereotypically only attracts males.
- The fact that Peter Parker loses his fiancee's wedding ring in the action ties both the genre's together.
- There is also a theme of family included in the trailer.
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